Ethnography is a branch of anthropology, particularly concerned with describing customs and cultures. The ethnographer’s job then, is to understand and communicate how different people respond, and give meaning to, the situations they find themselves in. As a consultant ethnographer, Elliot hangs out with all sorts of people in all sorts of places, to produce a range of observational documentaries, with subsequent analysis, for a variety of research projects. The purpose is to provide insight and innovation. Findings may inform the design and development of a variety of products, such as social services or commercial consumables, or support new solutions as a guide to strategic thinking and policy development. In 2004, Elliot provided ethnographic work on a nationwide binge-drinking research project, which won the Market Research Society’s Excellence & Effectiveness Award For Best New Thinking. Typically working with design consultancies and research agencies, end clients have included: News International, Unilever, GlaxoSmithKline, The Food Standards Agency, The Office of Public Management, The Academy of Medical Sciences, Intel, HBOS and LG. Curious minds can find out more at: Or watch some film examples here:
 
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ethnographic research home social projects about elliot contact www.manchesresearch.co.uk ethnography archive